Legal Talk Network Success Story16 Feb
In 2005 we decided to start producing audio content for the legal community. We had lawyer clients from the video side of the business and it seemed as likely a place as any to start. Lawyers were natural for the part in hosting talk radio style shows.. after all that’s what happens in court, no? We had no financial model in place other than we knew a LOT about making money from traditional television and radio content. That is, selling advertising and producing programming. Why should this be any different?
The problem was – the cart and horse thing. We needed content. So we started producing shows on our own with no financial return. Lots of them. When we had thirty or forty in the can we now had something to show people.
