The creative team at Skyways is producing a series of podcasts for Life Sciences company PerkinElmer. “The Better Chronicles” showcases PerkinElemer products with real world stories of the how people’s lives have been positively impacted.

PerkinElmer has implemented many “new media” ideas in their marketing and communications plan and we’re proud to say we’ve helped guide them along!

Check out the latest episode of The Better Chronicles, “Early Detection of Pre-eclampsia“, where we discuss a common and sometimes dangerous health concern for pregnant women, called pre-eclampsia. Early detection of pre-eclampsia with a biomarker called placenta protein 13, or PP13, is an important development for human health today and may become a routine diagnostic tool in every pregnancy. Special guests are Dan Marshak, PerkinElmer senior vice president and chief science officer, and Dr. Harvey Kliman, a physician scientist at Yale University School of Medicine in the Department of Obstetrics, Gynecology and Reproductive Sciences and director of the Reproductive and Placental Research Unit at Yale.

You can also see how we’ve integrated the PerkinElmer Podcast series in iTunes.